Blogger is among the earliest content management systems (CMS) introduced to the internet. It was launched in 1999, and the WordPress predecessor has since provided an intuitive space for creating websites in minutes. With Google acquiring the platform in 2003, you now have the added benefits of monitoring visitor activities and drag-and-drop functionality from yourpersonal laptops. The acquisition doesn’t boost your ranking on the search engines over non-Blogger sites. However, it paves the way for more new and improved features.
You don’t need any HTML or graphic design skills to launch your site, but having a Google account is necessary. If you haven’t already,create one in a few steps. Creating a new blog is easy, but the fun part lies in what you can do afterward. The platform enables you to choose your favorite themes, organize posts, and protect your site with restrictions. If you want access to these interesting features, here are some tips and tricks to help you on your blogging journey.
Blogger has a mobile app, but it has limited features. It’s best used to create and edit posts. If you want extended customization capabilities, use the browser version on computers. you may still access it on your phone when you switch to desktop view.
Edit your theme
Blogger provides more than 20 themes, ranging from the Contempo to Travel categories. Each has a preset layout and color scheme, but you may customize them to your preference. It’s better to edit your blog design on a computer or tablet browser as it gives you a wider screen to work on. When using a phone browser, tap the eye icon anytime you want to Preview changes unless you switch to Desktop view.
Change Blogger theme on computer browsers
Change Blogger theme on phone browsers
Make posts from your email
Blogger enables you to create new posts from your Gmail app. This feature is convenient if you want to make a quick upload or give someone else the privilege to do it. You can make a unique link from Blogger’s settings menu for this purpose. The procedure works similarly whether you use a phone, tablet, or computer browser.
Although you can insert images in the email, they appear as attachments. Hence, you don’t have control over their arrangement. It’s better to send your posts as drafts instead. This way, you can edit them properly from your Blogger dashboard before uploading.
Anyone with access to your unique Blogger email address can create posts on your blog. The posts appear with your Author profile, so there’s no way to know who did it. Keep the address private at all times. If you must reveal it, do it with people you trust.
Use the following steps to create your unique email address and make quicker posts.
Create a unique email for posting on Blogger
Make a Blogger post from Gmail
Invite collaborators and manage blog access
Being a full-time blogger can be exhausting. If you can’t cope with the stress, invite someone to join your team. Blogger lets you add up to 100 members to your blog, and they can be Authors, Administrators, or Readers.
Their responsibilities are as follows:
Once you send an invitation, the recipient has all the time in the world to accept it (as long as you don’t cancel it). Use the steps below to invite people to your blog.
Invite Authors and Admins to your Blogger website
Invite Readers to your Blogger website
Reorder blog posts
By default, Blogger uses the newest to oldest format to order your posts. There’s no button or setting for sorting them any other way. But one way to work around this setback is to change the publishing dates. Doing so makes posts appear before or after each other, according to the date and time you chose. Use the following steps to do it.
Reorder Blogger posts on computer browsers
Reorder Blogger posts on phone browsers
Sort posts with labels
Blogger labels help you tag or sort posts into relevant categories. For example, if you wrote a post on the best Android phones, your labels would be “smartphones,” “mobile devices,” and “Android.” If your post is about the best iPhones, your labels would be “Apple devices,” “iOS,” and “iPhone.” While this feature doesn’t score you any Search Engine Optimization (SEO) points, it tells site visitors what type of content you’ve written and delivers a better user experience when navigating the blog.
Follow the steps below to add labels to your posts:
Use Google Analytics
Blogger has a Statsmenu that helps you monitor traffic on a basic level. If you want deeper insights into visitor engagement, useGoogle Analytics. Along with page views, the tool shows what site visitors do on your website.
You can track their sessions, how much sales you’re making, and conversion rates. Also, you can do keyword research with the inbuilt planner and create high-quality content based on searcher intent. Although it’s part of Google’s Marketing platform, you mustset up a new accountand generate a Google tag ID to use it. Once you’ve accomplished that, follow the steps below to integrate it with your Blogger website:
You can now monitor traffic on your Google Analytics dashboard. If nothing happens after setting it up, that’s normal. It may take up to 24 hours to get insights about visitor data.
Add clickable media
You may be used to seeing hyperlinks on text when you visit most websites. On Blogger, you can add them to images. This action produces a clickable photo that redirects visitors to any web page you define. You can try it for any picture format, and it makes an interesting Call To Action (CTA) if you don’t want to bombard visitors with texts. Use the following steps to generate clickable images on Blogger:
Once you publish or update your post, visitors can see and interact with your clickable image. That said, you can’t just Google search an image and use it in your article. Copyright laws protect almost every material you see online. So, it’s important to check that you have permission to use them to avoid prosecution.
If you want free and licensable media, there are manyplaces to find stock photos online. Look for photos with a Creative Commons license. This license gives you permission to modify and use them even for commercial purposes. The downside is that stock images are generic, and millions of bloggers may use the same ones you chose. If possible,take and edit original photoson your device.
Add Gadgets
Blogger doesn’t have plugins, but it has something similar. They’re called Gadgets, and they provide additional functionality to your site. The platform preinstalls some for you, such as the blog search and page header gadgets. you may’t remove them completely, but you can hide them from view. Also, you can add an RSS feed and a contact form or embed ads to your layout with Google AdSense.
Gadgets are limited, so you may be unable to reach your blog’s full potential. Also, Google provides all of them, and there’s no way to use third-party add-ons.
To access Blogger gadgets, use the following steps:
Monetize your blog
To monetize your blog with Google AdSense, follow these steps:
Promote your blog
Many experts celebrate organic traffic, but it’s not always enough. This traffic comes naturally from search engines. You can only see the results if you have an effective SEO strategy. However, it also means you’re at the mercy of Google’s ever-changing algorithm. The Penguin update is one such change that affected many websites' rankings, some of which did not recover from the shock.
You should diversify the channels visitors use to access your blog. Rather than depending solely on search engine discovery, share your posts on Facebook, LinkedIn, and other social media platforms. you’re able to even answer questions on Quora and add the links below to attract new visitors.
Also, look into guest posting. It’s when you allow another blogger within the same industry to write and feature content on your blog or vice versa. Guest blogging encourages networking and is another way to build backlinks without breaking any rules. To share your Blogger posts on social networks, follow these steps:
Other effective ways you can grow your target audience include:
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Backup and import your blog
No matter the level of security promised on any platform, it’s always a good idea to make a backup. Your backup makes it possible to recover your blog’s data if your account is compromised. Blogger allows you to back up everything locally, including your posts, pages, and comments, as an XML file. This format is common for storing data in a shareable manner between computers and people.
Once you download your Blogger data, you may import it to another account. If you want a copy of your theme, you’ll need to download it separately. Use the following steps to get started.
Backup your Blogger data locally
Import your Blogger data to a new account
Blogger is no WordPress, but it works fine
With free Blogger templates, backup and import features, and integration with Google Analytics, you have more than enough to start a basic blog. The platform is best for beginner bloggers who want to test the waters. There’s not much you may do outside what it already provides.
With the flock of bloggers running to WordPress, you may be worried about the future of your site. Considering how Google discontinues services, you may want to back up your site tocloud storage options. Although the platform only supports downloading an XML copy of your data, you can upload it from your device to the cloud afterward.
